For long-term growth, franchising is a dynamic business that demands a blend of leadership, innovation and adaptability. We asked franchisors to give us their insights on how they keep brands fresh, what makes them grow and the future of franchises.
These responses show the key strategies that are behind successful franchise systems. From prioritizing communication and innovation, to adopting new technology and changing consumer expectations.
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What are the keys to long-term franchising success?
“Franchising success comes from understanding the business from all perspectives. Starting as a franchisee before becoming CEO gave me invaluable insight into the challenges and opportunities our operators face, allowing me to lead with empathy and a shared vision. Equally important is having a product that stands out, and above all, staying true to a clear mission and vision.” Wan Kim is the CEO of Smoothie King
“Having open and direct communication within your system is critical for the sustainability of your franchise. Make this a part of your culture so franchisees are always clear on the vision and goals of the brand. It’s important they are on board with the direction of your franchise, but let them own their local decisions and local impacts.” Chris Rowland is the CEO of Pet Supplies Plus
“The key to long-term success in franchising boils down to two things: People and processes. You can’t win with just one piece of the puzzle. But if I had to choose just one, it would be people.” — Jeff Oddo is the owner and CEO of City Wide Facility Solutions
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How can you maintain a brand that is already established and keep it innovative?
“One of our guiding principles is ‘franchise members first.’ By actively seeking and incorporating feedback from our franchisees as well as their customers, we ensure our services, technology, and marketing are industry-leading.” Mike Cline is the chief development officer of Allegra Marketing Print Mail Image360
“Innovation has been in our DNA since day one. When I founded Cruise Planners in 1994, I took a risk on a home-based model, long before remote work was mainstream. Today, we stay fresh by continuously improving our processes and investing in smarter, more efficient solutions. In 2025 alone, we launched 25-plus marketing, training, and technology initiatives.” Cruise Planners founder, Michelle Fee
“We are committed to research and innovation, while also remaining anchored to our mission. We are continually enhancing our curriculum and evolving our franchise model to adapt seamlessly into any community to meet the need for high-quality early education and care.” — Jo Kirchner, CEO, Primrose Schools
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What has changed in the franchising industry since you began franchising your brand?
“Franchising has evolved to become more diverse, inclusive, regulated, and innovative. There is now a greater emphasis on advanced technology, enhanced training and support, and a stronger focus on brand consistency and cohesiveness across the industry.” — Kathy George, president, Spherion Staffing & Recruiting
“The franchise industry has become more crowded, offering countless options. To stand out, brands must cut through the noise and clearly showcase the value and support they provide to franchisees. Authenticity and transparency have never been more important.” Kristen Pechacek is the president and CEO of MassageLuXe
“The industry has experienced significant changes, especially in technology and customer expectations. Digital tools have transformed how we connect with guests, from online reservations to loyalty programs. Customers today seek personalized, sustainable dining experiences, challenging brands like ours to adapt and innovate while staying true to the essence of Japanese BBQ.” — Aki Yamaguchi, COO, Gyu-Kaku Japanese BBQ Restau The rant
Related: These women-founded franchises have overcome a major milestone — against the odds. This is How They Did it.
Do you see franchises as a future industry?
“The industry will continue to grow as entrepreneurs seek opportunities to own businesses with established support systems. The key will be adaptability. The entire industry will have to be open to embracing innovation while maintaining a clear vision of what makes our different brands unique.” Heather Nykolaychuk is the president of Budget Blinds
“The incorporation of artificial intelligence into every franchise model is a given. AI is becoming a game changer on streamlining processes, reducing costs, and enhancing efficiency.” Jen Chaney is vice-president of Right at Home franchise development.
“The future of franchising will be shaped by the growing demand for authentic experiences and meaningful connections. While technology will continue to advance, successful franchise systems will be those that maintain their human touch while embracing innovation, that can adapt to changing consumer preferences while staying true to their core values and mission.” Brian Britton is the president and CEO of Kilwins
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Embracing change
These franchise leaders have highlighted that the foundation for long-term industry success is a solid base of people, processes, and a clearly defined mission. Brands which foster collaboration and stay on top of the industry’s trends will thrive.
Strong leaders, who can embrace change, and communicate well, will shape the future of franchises, whether through AI-driven efficiency, a customer-first approach, or an authenticity commitment.
Check out the Top Brands EntrepreneurThe 46th annual Franchise 500
