Simon Polito, the Global Luxury Real Estate Expert who is redefining how properties sell in So Cal (1945900)
NEWPORT BEACH – April 7, 2026 – PRLog Simon Polito, with more than 25-years of luxury real estate marketing and sales experience, has become one of Southern California’s most energetic and result driven property professionals. Polito, the founder and chief auctioneer at RECA, and driving force of The Polito Group, has been involved in more than one billion dollars worth of transactions. He is known for his innovative marketing strategies that have turned stalled listing into successful sales.
Polito, who was born in Sydney in New South Wales in Australia and has roots in Tripoli in Lebanon and Calabria in Italy, brings to Southern California’s real estate market a global perspective. He is based in Orange County and specializes in residential luxury properties in Newport Beach, Irvine Costa Mesa Rancho Santa Margarita as well as the Southern California coast corridor.
Property Marketing: A New Standard
Polito’s core success lies in its proprietary 28-day accelerated campaign model, which consistently provides what conventional listings can’t: competition, speed and market-driven pricing.
“The difference between For Sale and SOLD comes down to strategy,” Says Polito “Our approach brings the entire market to a property at the same time, creates urgency among buyers, and allows the market itself to determine the true value of a home.”
Polito developed RECA as an alternative way to sell residential real estate. It targets homes that have been on the market for a long time. RECA generates buyer interest by creating competitive environments for buyers and using high-impact global marketing campaigns.
TV, Runway and Beyond
Simon Polito’s professional footprint goes beyond the real estate industry.
Polito, a respected TV host and runway-model, has developed a profile in the public eye that enhances his brand and reinforces luxury positioning. He has become one of Southern California’s most recognized faces due to his on-camera confidence and excellent communication skills.
Expansion of Nationally
After establishing a successful model in Orange County, Polito now turns his focus to a national expansion of RECA. He is currently focused on developing scalable infrastructure for marketing, recruiting agents across the United States and building new technology integrations to market property.
“There are millions of residential listings that sit on the market longer than they should,” Polito explains.
“We have built a system that solves that problem. The opportunity to take that nationwide is something I am deeply committed to.”
Simon Polito
Simon Polito, a California-based luxury real estate agent and auctioneer who also hosts television shows, is a runway model. He is also the founder and chief auctioneer at RECA, and runs The Polito Group for Human Element Real Estate. Polito has over 25 years in the industry and he’s sold more than one billion dollars during his career. He is widely recognized for being a leading expert in property marketing in Southern California.
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Source: www.SimonPolito.com and www.RECAuctions.com
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