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The holiday shopping season for brands is much more than a rush to get their products. The holiday season is a great time for brands to engage with customers in an engaging and memorable way. You need to think creatively and find new ways to capture the spirit of the holiday season, especially as the competition heats up.
Here are 7 innovative ideas for holiday marketing to make your brand memorable and help you create lasting moments with customers.
Related: 8 Holiday Marketing Strategies for Brands to Make Your Brand the Star of the Season
1. Content campaigns with a theme
Content with a theme is in the spirit of Christmas and will help you to present your brand on multiple platforms.
Make a video themed around the holidays:
Short, entertaining videos are a great way to show your brand personality and engage with the audience. You can use these videos to make your brand seem more approachable, and even fun. They are great for sharing tips on holidays, showing your team celebrating, or creating mini-tutorials. Share them via social media, or include them in your email newsletters to keep people interested.
Holiday blog posts:
Holiday blog posts with seasonal tips are an excellent way to keep your product in the spotlight.
A food brand could post, for example: “Top 10 Holiday Recipes,” A home décor business could share “Holiday Decorating Tips.” Content like this is not only informative, but it also makes your brand an integral part of the holiday experience of your clients.
2. Specials on social media
Social media has a festive energy and is the ideal place to launch holiday interactive campaigns. These will reward people for their engagement and grab attention.
Twelve days of Giveaways
Consider doing the following: “12 Days of Giveaways” In the weeks leading up to christmas, give away one new product each day.
It not only builds engagement, but it also encourages people to subscribe to your page for the latest updates. This creates buzz about your brand. The daily prize is different each day and gives you the opportunity to showcase different products and services of your company in an interactive and fun way.
Christmas countdown
A holiday countdown is another idea. Post daily content until the end of Christmas or New Years Eve. Include limited-time promotions or flash sales during the countdown to create urgency.
The strategy will keep your fans engaged, excited and interested in what is coming up next. Every day becomes an opportunity to drive sales and create excitement.
3. Personalized email marketing
You can use holiday email marketing for more than just promoting; it’s a good time to make customers feel appreciated and valued.
Newsletters for the season:
Your emails will be more compelling and relevant if you include personalized newsletters, discounts or suggestions for gifts based on previous purchases. Include holiday greetings or gift ideas, such as product suggestions and last-minute guides. This will let your customers know that you understand what they are looking for during the holiday season.
Christmas cards
You can add a thoughtful touch by sending a holiday card with an individual thank-you message to loyal customers. It is an act of gratitude to offer a nice gift, such as a coupon or discount for the next purchase. This will encourage repeat business.
4. Websites with interactive features
Why not create a website that feels as festive as this season as a storefront?
Website redesign to celebrate the holidays
Update your website to include holiday graphics or a logo, and add animated snow. This will bring the joy of Christmas right into customers’ homes. Small touches like these can keep your website feeling engaging and fresh, encouraging customers to explore and get in the holiday spirit.
Advent Calendar on Website
A daily online advent calendar can be a powerful interactive tool to increase traffic. Customers could choose to open a new advent calendar each day. “door” They can find exclusive products, discounts codes or new products.
The feature creates an atmosphere of excitement and anticipation, which makes visitors return daily to watch the new reveal.
Holiday Marketing Guide for Small Businesses
5. Promotions based on events
The use of events is a fantastic way to build lasting relationships with your customers and create memorable experiences. This will increase both brand loyalty as well as attract new fans.
Holiday event virtual:
Virtual holiday events are a fantastic way to engage audiences for brands that have an online presence. Organise a product demonstration, cooking class for the holidays, or virtual meet-and-greet with influencers and special guests.
They are interactive and they can be broadcasted to clients near and far. This is a great way to showcase your product in an engaging, festive format.
In-store experiences:
Have exclusive shopping events for the holidays if you own a store. Offer live music, gift wrapping for free or holiday themed photo booths to give visitors something fun to do. These items give your shopping experience an extra festive and unique feel. This will increase foot traffic, and encourage your customers to return.
6. Collaborations and partnerships
You can increase your holiday campaign’s reach by collaborating with businesses and influencers that align your brand with the values of your target audience.
Collaboration with other companies:
Co-sponsored events, bundled offers and joint promotions can be the result of working with complementary brands.
A local bakery and coffee shop could, for example, team up to provide holiday themed treats or bundle discounts. This is not only beneficial to both brands but also adds value for the customers. It helps everyone feel more festive and increases brand awareness.
Influencer marketing
Working with influencers to reach new audiences during the holiday season is a great way to expand your audience. Influencers will give credibility to your brand by promoting your product in holiday content and highlighting special offers.
The collaboration will help you build your brand’s trust among potential clients who are discovering it for the very first time.
7. Donations to charity
It is a powerful way to create a connection between your company and customers by aligning with charity activities.
Partnerships with charities
Think about partnering with an organization and dedicating a percentage of sales during the holidays to a cause aligned with your company values.
Customers feel better about giving back when they support businesses who do so. To maximize engagement, publicize the partnership on your website, social media and newsletters.
Sponsor an annual holiday drive
Organising or sponsoring an annual holiday drive – whether it’s for food, toys or clothing – can help bring people together in the community and boost foot traffic at your website or store. Offer an incentive to customers that donate. For example, a discount.
This will make your customers remember you not just for the products that you sell, but for how dedicated you are to helping others enjoy their holidays.
Here are 5 examples of brands doing holiday marketing right
Holidays are a great time to create memories, build brand loyalty, and promote your business. These seven marketing strategies will help your company stand out and connect with customers.
