PlayMaker: Revolutionizing Sports Sponsorship with AI-Powered Technology, Launching January 15, 2025

PlayMaker: Revolutionizing Sports Sponsorship with AI-Powered Technology, Launching January 15, 2025
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NEW YORKDec. 27, 2024 PRLog Then, 15 January 2025The sports sponsorship industry will be entering a new age with the introduction of PlayMakerA platform that revolutionizes the way sports and entertainment partnerships are managed. Found by Hannah SorkinA leader in technology, sponsorship and commercial performance with an impressive track record Sameer MehraPlayMaker, an experienced software engineer, creative innovator and relationship-driven company, delivers unmatched value for brands, rights-holders and organizations.

The Future of Sponsorship

PlayMaker’s mission is to put relationships at the forefront of sponsorship while providing clients the tools they need to stay on top of a fast-evolving market. Leveraging artificial intelligence PlayMaker, with its proprietary data modelling, provides an integrated solution to manage sponsorship assets and maximize their usage, while driving quantifiable ROI.

PlayMaker Features:

  • AI-Driven Efficiency: Asset management can be automated, saving you days of labor.
  • Collaborative Hub: Centralized tools to simplify communications and approvals between teams.
  • Proactive Risk Management: To mitigate risk, track deadlines and highlight underutilized assets.
  • Customized Solutions Brands can quickly create tailored sponsorship packages using future-proof deals sheets.
  • Maximum ROI Clients can maximize the value of every sponsorship opportunity.

Statistics from the industry reveal that Annually, 21% of sponsorships assets are not used.PlayMaker eliminates inefficiencies and maximizes every possible opportunity.

The Founders

Hannah Sorkin

She is an experienced leader who has managed partnerships for over 10 years with leagues like the NFL, MLB and NHL. She spearheaded marketing campaigns which trended in the top 10 of Twitter and produced over 200,000,000 impressions. Hannah is a Princeton graduate whose strategic insight and innovative sponsorship approach make her a game changer in the industry.

Sameer Mehra PlayMaker benefits from a unique blend of creative and technical innovation. Sameer, a Harvard-trained software engineer, spent six years working at LinkedIn where he developed critical infrastructure including a system for managing content in 24 different languages. He has worked on AI initiatives for Slang, a startup focused on AI. And he’s developed personal projects such as Cadenza AI – an AI powered music plugin. Sameer, who is a technical genius, has also released an album as a musician under the moniker Sammy Signal. PlayMaker is a powerful platform that’s intuitive, and his passion for solving problems and designing with the user in mind makes it so.

What the Media can Expect

PlayMaker is hosting a series of events in advance of its launch on January 15.

  • Exclusive media previews Demonstrations of platform capabilities.
  • Interviews with Hannah Sorkin & Sameer Mehra Their vision to transform the sponsorship industry.
  • Features Stories PlayMaker is a new partnership platform that redefines partnerships.

PlayMaker stands out from the crowd

PlayMaker is a technology that bridges the technological gap with human interaction. It offers clients the capability to:

  • Simplify sponsorship activities to ensure nothing slips through the cracks.
  • Transparency and collaboration between all stakeholders will be enhanced.
  • Provide customized data-based solutions that meet the goals of sponsors.

What is PlayMaker?

PlayMaker, a platform based on technology that aims to enhance corporate sponsorships in sports and entertainment. PlayMaker combines AI-powered tools and a relationship first philosophy to ensure partnerships that are impactful, efficient, and long-lasting.

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