MrBeast, YouTube’s top creator (with 372 millions subscribers as of this writing), makes more money with a side-business.
According to documents obtained from potential investors, the 26-year old, who goes by Jimmy Donaldson in real life, is the owner of Feastables chocolate, which generated 251 million dollars in revenue and over $20 million profit in 2017. Bloomberg Earlier this week,
Feastables is more profitable than Donaldson’s other media businesses, such as his YouTube channel or his Amazon Prime Reality Show “Beast Games,” Last year, the media business of Donaldson’s saw its sales fall for the first-time. Donaldson’s Media business, with $246 million sales in 2017, had slightly lower figures than Feastables. It also lost close to $8 million.
Related: MrBeast says he lost tens of millions of dollars on his hit Amazon reality TV show ‘Beast Games.’
Loss could have been due to “Beast Games,” Donaldson’s Amazon Prime series, which broadcast the last episode of its debut season in November. Donaldson spent tens and tens millions on the show, which became Amazon’s most watched unscripted series ever with over 50 million views in just 25 days.
Pre-packaged chocolate bars in flavours like dark chocolate, milk chocolate and peanut butter are available from Feastables. A king-size box of 10 bars costs $35. Brands that are committed to ethical sourcing, such as this one, can be distinguished by their commitment. “better for you” Simple ingredients, such as organic cacao and grass fed milk. In the U.S. and Canada, Target, 7-Eleven and Walmart sell this chocolate.
According to investor documents, Donaldson anticipates that in 2025 sales of Feastables will continue to exceed those from his YouTube and media businesses. This includes $288 from YouTube, $500 from Feastables and $105 million from other companies, such as his lunch brand Lunchly, or software company Viewstats which provides tools for creators on YouTube to grow.
Jimmy Donaldson. Alexi Rosenfeld/Getty Images
Donaldson introduced Feastables to the market in January 2022. The company was valued at $50 million and raised $5 million that month. Feastables is a business that has grown steadily since its launch, with sales of $33 millions in 2022. This grew to $96 million by 2023. Donaldson’s Beast Industries wants to raise several hundred millions of dollars in order to expand and enter new markets, such as video games and health and fitness, according to documents.
After a $300-million Series C round of investment led by Alpha Wave Investments, the company’s valuation jumped from $1.5 to $5 billion in just one year. Bloomberg. According to sources, Beast Industries raised over $450 million in the last four years for its business.
Related: MrBeast Holdings Company could be worth $5 billion after its latest fundraising round
Donaldson said to CNBC in early this year, that he earned “a couple million” In ad revenues and another “couple million” Each of his videos on YouTube, which receives more than 100,000,000 views per month, has earned him brand deals.
The publication reported that the publisher earns between $600 and $700 millions in total revenue each year. However, he reinvests. “everything to the point of —you could claim—stupidity, just believing that we would succeed.”
