Nightclubs have lost their popularity. The sector had been in decline even before the outbreak. IBISWorld data shows that the number of clubs in America, Germany, and the UK has decreased by more than a fifth over the past decade. This is primarily due to the rise in operational costs and the decrease in disposable income.
In recent years coffee shops have seen unprecedented growth, and the beverage of choice has shifted from other drinks to coffee. In fact, millennials as well as Gen Z have turned their backs on alcohol. A report from World Finance found that Gen Z drinks around 20% less than the millennials who also drink less than older generations.
The club scene has found its way into the world of coffee drinkers as consumers are increasingly looking for healthier alternatives to alcohol. The coffee shop is a party to be celebrated!
Decaf: the next step in coffee?
The lively events combine the cozy coffee-house atmosphere with the electronic beats, allowing you to experience both the caffeine and the new sounds. Coffee shop parties offer a new way to enjoy your favorite caffeine boost. You can sip cold brew while listening to house music or enjoy a latte in the afternoon.
What’s brewing?
These parties consist of a deck, a local DJ, and some delicious coffee. Imagine comfortable seating and soft lighting, with the aroma of fresh brewed coffee in the background, while a DJ plays some deep house. This is a great place to bond and enjoy good music, and coffee.
Local businesses gain an advantage
Throwing DJ parties is more than just a way to attract customers for local coffee shops and cafes. They can create buzz around new products, and especially for drinks. Many cafes are now using these events to keep up with the latest trends and provide experiences that will make their customers return for more.
The Middle East is a place where the coffee culture is rich, and DJs are becoming increasingly common in coffee shops. Fred’s Coffee Party was one of the first social media posts to go viral in the UAE earlier this year. Even thousands of passengers were invited to a party at Dubai International Airport. Coffee shops in Dubai like Emirati Coffee are now collaborating with No Filter DXB, a platform that provides epic music to coffee lovers.
In Lebanon, a nation known for its nightlife, joie de viver, and renowned for the quality of life, trendy places like Gou, and Sip, are hosting coffee parties during the day.What’s next after the coffee cup?
The Middle East is a region where the idea of mixing electronic beats with coffee will likely grow in popularity as people look for new, informal and fun ways to spend time. Don’t be shocked if you find Black Coffee in your next macchiato or latte!